Cornell Insurance Blog

Any business owner will tell you, there is an art to marketing. It is much harder than putting a cute cat video out there and hoping for the best. There is strategic planning, recognizing a need and fulfilling the demand. The work doesn’t end there, however. Analyzing your work and seeing what work and what didn’t is equally as important. Your marketing cycle will never be the same and should never be the same. You will never reach new audiences without adjusting to your audience.

LinkedIn has been updating and developing their website and in the last two years, they have made it an amazing networking tool to use for any business. Companies use it every day to recruit new employees or simply discover a new company with similar interests. It’s important to grow your network as a business owner and LinkedIn allows you to connect with people all over the world. Here are some tips and tricks to fully optimizing your LinkedIn profile.

Facebook has become the key marketing tool for all companies. With 1.49 billion active Facebook users, any company would be missing out on valuable, free marketing. Companies using social media have access to what real people are saying about the brand and how others perceive the brand. Facebook also helps increase visibility in search engines, leading to more free exposure. Master our top 4 ways to optimize Facebook and watch your page grow.

For small business owners and entrepreneurs, it’s important to not only have a great idea but to also have the right tools to market and organize thecompany. With so many components involved in running a business, it’s hard to stay on track and keep a clear idea on the goal. With the always evolving technology world, there are many resources readily available for business owners that make running a business not so stressful. Here are some amazing tools to help your business grow.

According to the New York Times, 65% of all new business comes from referrals. Referral marketing is spreading the word about a company or product through a business’ existing consumers, rather than traditional marketing via print or social media. Generally, there is a reward for the customers referring the company or product.