Cornell Insurance Blog

7 Must-Have Tools For Small Businesses

Posted by Cornell Insurance Services on Sep 30, 2015 11:30:00 AM


For small business owners and entrepreneurs, it’s important to not only have a great idea but to also have the right tools to market and organize thecompany. With so many components involved in running a business, it’s hard to stay on track and keep a clear idea on the goal. With the always evolving technology world, there are many resources readily available for business owners that make running a business not so stressful. Here are some amazing tools to help your business grow.

  1. Google Analytics. With any business, it’s about numbers: how many visits to the site, how long they stay on the site, bounce rate, demographics, etc. The list can go on and on. Google Analytics generates all of this information for you. This amazing statistics tool gets embedded into your website’s code and watch the magic happen. With amazing graphs and charts, any level of tech savviness can figure it out. Once you have all the information you need, it’s important to use it correctly. The reports will allow you to see which kind of content is performing best with potential customers. This will help boost traffic and ultimately, sales.
  2. Squarespace. You need an amazing user friendly website but know nothing about coding? Then, Squarespace is perfect for you. This website has great templates for business owners to use that simplify the designing process and give you amazing results. With the year subscription, a domain is included for no extra cost!
  3. MailChimp. It’s important for all businesses to stay in contact with their current and potential consumers. MailChimp is a user friendly program that allows users to send out mass emails to people that subscribe to their mailing lists. Reports are generated from each email included how many opened, clicked, unsubscribed and bounced. With these reports, you will be able to see who is more likely to buy and who is not as interested in your company.
  4. LinkedIn. Everyone has heard of LinkedIn. It has become an amazing tool for professionals to network and market their business to other professionals. People within different industries write articles that are informative and join groups to help network with other similar companies. There is also a place on the site for employment, opening your company up to a world of talent. It helps get your brand out into the professional world and create a following.
  5. OminiFocus. This application is only for Apple users (Sorry PCs) and allows people to prioritize their To-Do lists. OminiFocus has an in depth system to organize tasks for work and at home, giving people a balanced life. It’s important to not get completely consumed by work and this tool will help manage your time better. 
  6. Square. This is perfect if your company is still in the developing stages. Square is an app that allows you to swipe credit cards with your phone. Credit card fees can be a hassle but Square simplifies the whole process for businesses and allows companies to easily accommodate all forms of payment.
  7. HootSuite. This is for the one (wo)man business. Running a business is hard and handling social media on top of website updates, billing, shipping and everything in between is troublesome. HootSuite is designed to help manage social media and blog posts, so you can schedule and stagger them to publish at different times, without having to manually do them throughout the day.



Have any other tips for business owners? Leave it in the comments


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